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Objective
  • My soul objective is to cater to the needs of Software Product Companies who want to outsource sales and marketing services.
  • Building network of Sales Partners (VAR, SI, OEM) System Integrators and Value Added Resellers.
  • Formulating and implementing Long / Short term Marketing Plans to ensure Sales performance.
  • Market Identification & Development /Responsible for International Marketing.
  • Dealer and Channel Management and Creating a partner network.
  • Liaison with large multinational groups of existing and Potential Customers.
  • I also work as a liason, offering technical support and sales support to
  • Various Software Product Companies who does not have any operations in India and Asia Pacific region.
  • Strategic Corporate Planning and Analysis.
  • Increasing Market share of the Organization
  • Brand Management
  • Conduct Promotional Activities
  • Implement Sales Promotional Strategies, Marketing Strategies to increase Sales in the competitive market.
  • Addressing the Business process gaps.
  • Preparing Feasibility report for the Organizations.
     

Services

Searching for an Outsourced Software Sales and marketing Consultant or Professional?

Backed by 20 years of experience, I aid clients to increment revenues and offer competitive advantage through strategic and skillful marketing.

Industry Knowledge

As an industry holder, I understand the unique needs and the demands of software marketing and the dynamics of the business. Serving software clients exclusively, I am focused on the success of companies like yours.

Product technology 

An IT background gives me the ability to grasp the new products rapidly and distill the complicated technology into the benefits of the customers.

Results 

I am recognized for getting Software Products marketed appropriately whether it's a measuring campaign or performing a comprehensive marketing audit. So you'll have peace of mind that what we define in the proposal will soon become the reality.

Why Outsource Software Sales and Marketing services to a Consultant?

Outsource Sales and  Marketing is quietly changing the way companies do marketing.

An Outsourced Sales and Marketing Professional or Consultant is:

An experienced marketer that understand how all the available marketing tools can work together. An experienced sales Professional is also known to the Major customers and corporates.

Have its own Resources to run Software Sales and Marketing of your Products and Solutions    (Resources include A complete infrastructure which has PC, Software, Laptop, Office equipments, High Speed Internet, Experienced International sales and marketing manpower)

Have global contacts in Europe, US, Middle East and the Asia Pacific regions.

If you don’t outsource you need to:

Hire temporary marketing employee with a higher cost.

Have to pay Additional salary, benefits including medical benefits, Cost on training, professional dues, paid vacations and overhead.

Use your own Resources which has an everyday cost

My international business development services include:

Software Sales to major Corporate Customers   

Building network of Sales Partners (VAR, SI, OEM)

Market Research

Merge and Acquisition

Product search

Brand Positioning, Naming and Graphic Identity

Competitive Analysis

Direct Marketing

Internet and Email Marketing

Market Studies

Sales Materials and Presentations

Sales Promotion      

My Expertise

Specialized in Storage, Security, Desktop Management and Enterprise software, OutsourceSoftwareMarketing.com  has many years of experience and success in that sector, and is intimately familiar with enterprise software technologies, markets, distribution channels and trends.

Distributing products to the end users in a foreign country often involves much more than finding a single partner. Depending on the country and the target market, optimum market coverage may require the Independent Software Vendors to identify and recruit several partners, and perhaps different types of partners. Depending on the enterprise product line, country and target markets, an ISV may be best served by signing up both dedicated VARs and several System Integrators. The same ISV may also wish to set up a local office and sell directly, while pursuing OEM opportunities for their products with other ISVs or VARs in the country. 

OutsourceSoftwareMarketing.com helps optimize the partner mix and recruit the most suitable partners in each category.

The value proposition

OutsourceSoftwareMarketing.com employs a tried and proven methodology. Before deciding upon a course of actions, we will analyze the current state of your market, including market demand, size of market, competition, customers, core technology, and product line strengths and weaknesses. 

Based on this analysis, I will define a client-specific international distribution strategy. We then help you execute the strategy by tapping into our extensive network of high level distribution channel partners. First among the many sources we utilize is our extraordinary worldwide on-line database containing profiles of more than 29,000 enterprise software companies, distributors, VARs, and integrators spanning all five continents.

If your company sells products or services to other companies, OutsourceSoftwareMarketing.com is  well qualified to help you improve the return on investment (ROI) from your marketing and marketing communications efforts.

From helping you set realistic goals to determining the right marketing strategies and marketing communications tactics for meeting those goals, I know what works and what doesn't in today's tough marketplace.

Marketing Plans

OutsourceSoftwareMarketing.com will help you develop more effective marketing plans, which incorporate the best strategies for meeting your company's sales and growth objectives. I'll work with your senior management to determine goals. I'll talk with your salespeople, customers and prospects. Then I'll use what I've learned--combined with my industry experience--to put together a winning marketing plan for you and your team to use.

Marketing Communications Plans

I'll help you put together a detailed Business plan that gives you the most bang for your buck. A plan that fits your budget and resources, and leverages the latest technology to get the job done right. Clients have told me that they are getting better results and maximizing the return on their marketing communications investments as a result of the plans I helped them put together.

Outsourcing of business-to-business marketing services

Rather than waste valuable time, or risk a costly "trial-and-error" approach to finding the right business-to-business marketing or pre-sales service vendors to outsource your projects to, consider putting me to work instead.

From direct marketing and telemarketing firms to response management and fulfillment companies, I know the industry “players” and can recommend a short list of vendors that will suit your specific needs--reducing your time, effort and the risk associated with choosing an “unknown” company.

Depending on your resources and objectives, I can oversee the entire vendor selection process from creating the short list of qualified candidates, to writing RFP, to negotiating favorable agreements, to managing the set up and implementation of the new vendor. Or I can do only the parts of the process you don't have the time or expertise to do yourself.

Creating a Global Partner Network and Reseller Network

OutsourceSoftwareMarketing.com helps Software Companies and Software Product Companies, to appoint and develop partners in a territory where the Brand and market share of the Company has no presence. I have made and created partner networks for the entire Asia Pacific region for various Organisations and Branded Software products. I help in identifying System Integrators and Software Companies in making the following type of Business tie ups for increasing market share.

      Software Product Resellers
Value Added Resellers
System Integration Partners
Strategic Alliances
General Partnerships
Joint Ventures
Limited Partnerships 

Inquiry Handling

Inquiring handling companies are set up to respond quickly to your customers’ pre- or post-sale inquiries. I know which companies are the best, and which to avoid.

Response Management

Rapid customer response is important. I’ll help you find the right company to handle all your “information request” follow-up and fulfillment needs.

Sales Lead Management

If you need turn responses from your marketing communications programs into qualified sales leads, I know how to help you find the right company to get that job done.

Direct  Sales and  Marketing

Don’t waste time searching Industry publications for the “right” company. Call me if you are looking for companies or outsourced Sales professionals specializing in direct software sales. Get back to me if you are also  looking for  Companies in list rentals, list building or email marketing or full-service direct marketing age.
   
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