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Services
Searching for an Outsourced Software marketing
Consultant or Professional?
Backed by 16 years of experience, I aid clients to increment
revenues and offer competitive advantage through strategic and
skillful marketing.
Industry Knowledge
As an industry holder, I understand
the unique needs and the demands of software marketing and the
dynamics of the business. Serving software clients exclusively, I am
focused on the success of companies like yours.
Product technology
An IT background gives me the
ability to grasp the new products rapidly and distill the
complicated technology into the benefits of the customers.
Results
I am recognized for getting
Software Products marketed appropriately whether it's a measuring
campaign or performing a comprehensive marketing audit. So you'll
have peace of mind that what we define in the proposal will soon
become the reality.
Why Outsource Software Marketing
services to a Consultant?
Outsource Marketing is quietly changing
the way companies do marketing.
An Outsourced Marketing Professional or
Consultant is:
An experienced marketer that understand
how all the available marketing tools can work together
Have its own Resources to run Software
Marketing of your Products and Solutions (Resources include A
complete infrastructure which has PC, Software, Laptop, Office
equipments, High Speed Internet, Experienced International marketing
manpower)
Have
global contacts in Europe, US, Middle East and the Asia Pacific
regions.
If you don’t outsource you need to:
Hire temporary marketing employee with a
higher cost.
Have to pay Additional salary, benefits
including medical benefits, Cost on training, professional dues,
paid vacations and overhead.
Use your own Resources which has an
everyday cost
My international business development
services include:
Building network of Sales Partners (VAR,
SI, OEM)
Market Research
Merge and Acquisition
Product search
Brand Positioning, Naming and Graphic
Identity
Competitive Analysis
Direct Marketing
Internet and Email Marketing
Market Studies
Sales Materials and Presentations
Sales Promotion
My Expertise
Specialized in Enterprise software,
OutsourceSoftwareMarketing.com has many years of experience and
success in that sector, and is intimately familiar with enterprise
software technologies, markets, distribution channels and trends.
Distributing products to the end
users in a foreign country often involves much more than finding a
single partner. Depending on the country and the target market,
optimum market coverage may require the Independent Software Vendors
to identify and recruit several partners, and perhaps different
types of partners. Depending on the enterprise product line, country
and target markets, an ISV may be best served by signing up both
dedicated VARs and several System Integrators. The same ISV may also
wish to set up a local office and sell directly, while pursuing OEM
opportunities for their products with other ISVs or VARs in the
country.
OutsourceSoftwareMarketing.com helps optimize the partner mix and
recruit the most suitable partners in each category.
The value proposition
OutsourceSoftwareMarketing.com
employs a tried and proven methodology. Before deciding upon a
course of actions, we will analyze the current state of your market,
including market demand, size of market, competition, customers,
core technology, and product line strengths and weaknesses.
Based on this analysis, I will
define a client-specific international distribution strategy. We
then help you execute the strategy by tapping into our extensive
network of high level distribution channel partners. First among the
many sources we utilize is our extraordinary worldwide on-line
database containing profiles of more than 29,000 enterprise software
companies, distributors, VARs, and integrators spanning all five
continents.
If your company sells products or
services to other companies, OutsourceSoftwareMarketing.com is well
qualified to help you improve the return on investment (ROI) from
your marketing and marketing communications efforts.
From helping you set realistic
goals to determining the right marketing strategies and marketing
communications tactics for meeting those goals, I know what works
and what doesn't in today's tough marketplace.
Marketing Plans
OutsourceSoftwareMarketing.com will
help you develop more effective marketing plans, which incorporate
the best strategies for meeting your company's sales and growth
objectives. I'll work with your senior management to determine
goals. I'll talk with your salespeople, customers and prospects.
Then I'll use what I've learned--combined with my industry
experience--to put together a winning marketing plan for you and
your team to use.
Marketing Communications Plans
I'll help you put together a
detailed Business plan that gives you the most bang for your buck. A
plan that fits your budget and resources, and leverages the latest
technology to get the job done right. Clients have told me that they
are getting better results and maximizing the return on their
marketing communications investments as a result of the plans I
helped them put together.
Outsourcing of business-to-business
marketing services
Rather than waste valuable time, or
risk a costly "trial-and-error" approach to finding the right
business-to-business marketing or pre-sales service vendors to
outsource your projects to, consider putting me to work instead.
From direct marketing and
telemarketing firms to response management and fulfillment
companies, I know the industry “players” and can recommend a short
list of vendors that will suit your specific needs--reducing your
time, effort and the risk associated with choosing an “unknown”
company.
Depending on your resources and
objectives, I can oversee the entire vendor selection process from
creating the short list of qualified candidates, to writing RFP, to
negotiating favorable agreements, to managing the set up and
implementation of the new vendor. Or I can do only the parts of the
process you don't have the time or expertise to do yourself.
Creating a Global Partner Network and
Reseller Network
OutsourceSoftwareMarketing.com
helps Software Companies and Software Product Companies, to appoint
and develop partners in a territory where the Brand and market share
of the Company has no presence. I have made and created partner
networks for the entire Asia Pacific region for various
Organisations and Branded Software products. I help in identifying
System Integrators and Software Companies in making the following
type of Business tie ups for increasing market share.
Software Product Resellers
Value Added Resellers
System Integration Partners
Strategic Alliances
General Partnerships
Joint Ventures
Limited Partnerships
Inquiry Handling
Inquiring handling companies are
set up to respond quickly to your customers’ pre- or post-sale
inquiries. I know which companies are the best, and which to avoid.
Response Management
Rapid customer response is
important. I’ll help you find the right company to handle all your
“information request” follow-up and fulfillment needs.
Sales Lead Management
If you need turn responses from
your marketing communications programs into qualified sales leads, I
know how to help you find the right company to get that job done.
Direct Marketing.
Don’t waste time searching Industry
publications for the “right” company. Call me if you are looking for
companies specializing in list rentals, list building or email
marketing or full-service direct marketing age. |
