I provide marketing
analysis, strategy, and communication services tailored for
software companies. They're delivered depending on your needs and
preferences. My potential in this field can be gauged from my wide
range of contacts all over Asia Pacific region mainly with OEMs,
partners, resellers, Corporate etc. Sometimes I also work as a
liaison for offering technical support and sales support to
various Software Product Companies, which do not have operations
in India and Asia Pacific region.
While entering a new market, the first question you face is, how
much should you invest in marketing and when? Do you actually need
a marketing plan? Do you need to do market research? Or, should
you hire a full-time marketing person?
I help companies to find these answers. I emphasize on a critical
marketing mix which is unique for each startup company. The goal
is to develop a marketing plan that will get your products to the
market and generate revenues rapidly while conserving the capital.
I start with a no-cost, no-commitment meeting to discuss your
product and your goals for the company. I shall also explore a few
marketing options that will get your products to the market and
generate revenues within your budget. If you like my ideas, I'll
do a proposal for you and then you could decide.
Strategies I adopt
For software companies
with in-house marketing staff, I recommend certain strategies
during marketing. Due to my marketing expertise and industry
experience, I ramp-up quickly (ramp up what?) and provide value
from day one. And as an outsourced professional, I have the
flexibility to roll on and off a project quickly without the
overhead and commitment of an employee.
Core marketing areas include:-
a] Analysis: market forecasting and opportunity analysis,
customer analysis, competitor analysis, product requirements
b] Communications: collateral development, direct
marketing, advertising, events,web marketing, product launch and
c] Operations: CRM, lead management, sales and marketing
The method is very simple. I discuss about your workload, what
kind of help you'd like and for how long. I'll then create a
proposal on how I shall help and how much it will cost. Once the
proposal meets your expectations, I'll roll up my sleeves and work
with your team to get the project done. In the process, I'll also
provide fresh ideas and best practices that I've gained through
helping a host of other software companies.
Other means of Marketing are
Customer Relationship Outsourcing