I provide marketing analysis, strategy, and communication services tailored for software companies. They're delivered depending on your needs and preferences. My potential in this field can be gauged from my wide range of contacts all over Asia Pacific region mainly with OEMs, partners, resellers, Corporate etc. Sometimes I also work as a liaison for offering technical support and sales support to various Software Product Companies, which do not have operations in India and Asia Pacific region.

While entering a new market, the first question you face is, how much should you invest in marketing and when? Do you actually need a marketing plan? Do you need to do market research? Or, should you hire a full-time marketing person?

I help companies to find these answers. I emphasize on a critical marketing mix which is unique for each startup company. The goal is to develop a marketing plan that will get your products to the market and generate revenues rapidly while conserving the capital.

I start with a no-cost, no-commitment meeting to discuss your product and your goals for the company. I shall also explore a few marketing options that will get your products to the market and generate revenues within your budget. If you like my ideas, I'll do a proposal for you and then you could decide.

Strategies I adopt :

For software companies with in-house marketing staff, I recommend certain strategies during marketing. Due to my marketing expertise and industry experience, I ramp-up quickly (ramp up what?) and provide value from day one. And as an outsourced professional, I have the flexibility to roll on and off a project quickly without the overhead and commitment of an employee.

Core marketing areas include:-

a] Analysis: market forecasting and opportunity analysis, customer analysis, competitor analysis, product requirements

b] Communications: collateral development, direct marketing, advertising, events,web marketing, product launch and upgrade campaigns

c] Operations: CRM, lead management, sales and marketing integration

The method is very simple. I discuss about your workload, what kind of help you'd like and for how long. I'll then create a proposal on how I shall help and how much it will cost. Once the proposal meets your expectations, I'll roll up my sleeves and work with your team to get the project done. In the process, I'll also provide fresh ideas and best practices that I've gained through helping a host of other software companies.

Other means of Marketing are

A] Email Marketing

B] Tele Sales

C] Market Research

D] Customer Relationship Outsourcing