World-class leadership experience in establishing new benchmarks in executive management and business development, for general business processes as well as for distribution strategies & tactics for IT manufacturers, Software Developers and related businesses. Wide ranging expertise in Man-Management, Business Development and driving the launch of new ventures, products, value added services, etc. Experienced in creating markets for Storage Software, Security Software, Desktop management and Enterprise products as well as solutions, in Europe and the Asia Pacific region. Successful in Software bundle sales to OEM Customers.

Strategic business management experience covering Sales and Marketing process implementation, CRM implementation Target setting and Funnel management.

WORKING EXPERIENCE

Over 20 years experience in the IT industry in a variety of key business roles has resulted in a clarity of vision regarding relevant experience.

Total: 20 Years in the IT Industry  

20 years – Sales, Marketing & Business Development.

11 years – Marketing & Management Experience

Experienced to market Software Products, IT Solutions, Software Services

·Security Software Products

a) Encryption (Crypto) Products, Customised Crypto Solutions

b) File Recovery, Hard Drive SMART Utilities

c) Desktop Management and Asset Tracking Software Products

·Enterprise Software Solutions

a) CRM (Sales Force Automation, Marketing Automation)

b) ERP (Inventory, Financial, HR etc)

c) Real time Business Accounting and Payroll Software Solutions

d) E-Commerce solutions

·  IT Hardware Products

a) Servers, Desktops and Laptops

b) Peripherals

Educational Background :

Education :

1. Post graduate qualifications in Marketing Management.
2. CBIS ( Management Information Systems) from Indian Institute of Management
3. E- Business from an IBM Certified Training Center.

Worked in the following Organizations :

1. Soffront Software Inc. (USA based)
2. LC Technology International Inc. (USA based)
3. Signotron India Pvt. Ltd. ( Calcutta, Indian Company)
4. Vedika Software Pvt. Ltd. (Fact Software International) Singapore Based
5. CMS Computers Ltd. ( Mumbai, Indian Company)
6. HCL Infosystems Ltd. ( Formerly known as HCL Group Company) Indian Company
7. Lipi Data Systems Ltd. ( Indian Company)
8. Informatics Computer Systems ( Indian company)

Past experiences in Direct Marketing and Software Product Market Research

In-depth indirect channel development and management; direct marketing; strategic promotional programme design, execution and ROI results measurement, Software Product Market Research.  High energy, established channel and sales relationships; customer-driven, goal-orientated and a team player.  Proven people management experience. Resourceful in solving challenging problems and increasing overall channel and sales profitability. 

Core Competencies :

• Strategic Planning and Budget Management
• Proven ability to assess Sales, Channel and Customer Needs
• Sales, Channel Partner and End-User Programmes & Promotions
• Catalyst for Business Development and Execution
• Managed Strategic Alliance marketing including co-marketing programmes.
• Successfully supported strong channel relationships with over 2000 Channel Partners in the Asia Pacific region.
• Worked closely with senior management within Sales and Sales Operations to support quarterly and annual sales goals
• Coordinated Product Marketing pre-launch efforts through the Channel including beta and seed programmes.
• Supported and managed new Partner Programmes including channel marketing programmes, training programmes, online partner website, demo unit programmes, marketing and sales communications, newsletters, etc.
• Managed corporate and local events including partner forums, trade-shows and the annual partner conference
• Key contributor to Global Sales and Marketing Tools – Partner Guide, Marketing Toolkit CD, Partner Recruitment Kit etc

• Formulating  and implementing Long / short term Marketing plans to ensure sales performance.
• Involved in International and  National Man-Management
• Conducted Product Launches and organised seminars
• Media Coverage to build Company Image and Brand Image - PR , Publicity through News Dailies, Business Periodicals
• Conducted Press meets
• Market Identification & Development
• Motivation, Supervision and Co-ordination of the Sales  and Marketing Teams
• Liaison  with large Multinational groups of existing and Potential Customers
• Strategic Corporate Planning and Analysis
• Experienced and worked as Profit Center Head
• Product Positioning of the products to the right Account
• Achieve in Collection and Sales Targets
• Increasing Market share of the Organisation
• Conducted Brand promotional Activities
• Implemented Sales Promotional Strategies, Marketing Strategies to increase Sales in a competitive market
• Addressing the Business process gaps
• Prepared Feasibility report for the Software Product Companies.
• E-Commerce Business Development (Domestic and International)
• B2B Secure Communications

MAJOR ACHIEVEMENTS :

1] Achieved in making alliances with Lab Systems and TSG Webstore for LC Technology International Inc. Generated Business of more than 200,000 of Software licenses for LC Technology International Inc. - Major Customers being Wipro, HCL and Forensic Science Laboratories.

2] Achieved in making alliances with Modulo Security Solutions a Brazilian E-Security Company for Signotron India Pvt. Ltd. For offering Security Consulting and Security Auditing to the prospective Customers. (International Marketing). (For Signotron India Pvt. Ltd.)

3] Achieved in making alliances with Usaha Riang (M) Sdn. Bhd. , Malaysia and Digisafe Inc. Singapore for Signotron India Pvt. Ltd.(International Marketing) (For Signotron India Pvt. Ltd.)

4] Tied up with Han Technology of Singapore and Digisafe Inc. of US as Business Alliance Partner. (International Marketing) (For Signotron India Pvt. Ltd.)

5] Achieved in Closing a Security and Encryption Project from Research Center Imarat, DRDL Hyderabad (Domestic Marketing). (For Signotron India Pvt. Ltd.)

6] Achieved in making Strategic tie ups with various ISP Corporate Companies for Promotional Sales of the Encryption Software (Domestic Marketing). (For Signotron India Pvt. Ltd.)

7] Tie-up with ICWAI Nationally in Vedika Software (Domestic Marketing).( For Vedika Software)

8] Highest Seller in HCL Frontline Ltd. in JAS Quarter 95 (Domestic Marketing).(For HCL Front.)

9] Closed the biggest Single Deal for Signotron (India) Pvt. Ltd. worth of 50,00,000. This Order is for 1 Lakh licences of a SMART (IntelliSMART of LC Technology Intl. Inc) utility Software supplied to HCL Infosystems Ltd. to be bundled with HCL range of PCs. (Domestic Marketing). (For Signotron India Pvt. Ltd.)

10] Closed an Order for Signotron for 100,000 licences of SMART utility Software (IntelliSMART of LC Technology Intl. Inc) (www.lc-tech.com) bundled with Wipro range of PCs , from Wipro Infotech Limited(Domestic Marketing). (For Signotron India Pvt. Ltd.)

A] Case Studies:

1) IntelliSMART was one of the flagship products of LC Technology International Inc. which is a Hard Disk failure prediction Software and it hardly had any OEM Customers in India. I started having a word with HCL Infosytems Ltd. and convinced the Product Management team of HCL Infosytems Ltd.to bundle IntelliSMART with HCL range of Desktops. HCL evaluated the product IntelliSMART in their R&D Lab and found the product running successfully and approved the Product for bundling the with HC Infosystems Desktops. I convinced HCL to sign a contract for procuring 100,000 licenses in the year 2000.

Subsequently in 2001 I approached Wipro the major OEM in India  and convinced Wipro to evaluate IntelliSMART for bundling with Wipro PCs. Wipro Product Management group evaluated the product and approved the Product for bundling with Wipro Desktops. I convinced the Wipro Product Management group to sign the Annual contract for procuring the Licenses. Wipro signed the Contract for 60,000 Licenses and subsequently procured more than 180,000 licenses for three years till April 2004.

In Total I sold more than 220,000 IntelliSMART Licenses in 3 years time for LC Technology International to these major OEMs like HCL Infosystems and Wipro Ltd. 

2) Signotron India Pvt. Ltd. Software operations just started in early 1999/2000 and when I joined the Company which had no brand name in the market. I was told by the Sr. Management that this is a start up operations for Software Products and you must turn this Business to a profit Center. I started promoting the Company Image and Brand by press releases and press meets through my media Contacts focussing Signotron's small achievements with its Encryption Products. I conducted marketing promotional activities

In coordination with the journalists and media contacts I focussed Signotron's name was flashed in the major News Dailies and even in the Business Dailies with various stories on the Products and its unique technologies of 448 Bit Encryption. The moment Signotron became a part of the National and Local News I started getting inquires. The first lead I got from the DRDL ie Defense Research Development Laboratory and Research Center Imarat.  

I generated a need and want within the Customer RCI and DRDL for Encryption and Security Solutions. I convinced the Program Director and he wanted to work with Signotron. He issued a single tender through his purchase department and I quoted for the Software Encryption Project. I closed the deal within a month in coordination with the Signotron's technical technical and sales team. I changed the turnover of Signotron by giving them profit by another deal from the Land Records, Government of West Bengal. I also developed in International Business for the Organization and created a partner network for the South East Asian region.  

3) In 1998 when I was in Vedika Software and Fact Software International I created a brand for FACT which is a Real time Business Accounting Software by major tie ups with Institutions and Organizations for increasing the market share of the Company. I successfully tied up with Institute of Chartered Accountants nationally in India , Institute of Cost and Work Accountants nationally in India, CMC ( A formerly government of India Training Institute). 

B] Press Releases:

The Economic Times
Business Today
Business Line